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Fifa 2026 Canada Soccer x Samsung Campaign 

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Bringing Samsung closer to Canadian soccer fans through an integrated campaign spanning across TV spots, the FIFA fanhouse, the commute, the stadium, retail spaces and in-home experiences.

Challenge:

Build a recognizable connection between the brands, make individual product benefits relevant to soccer fans, and maintain consistency across different formats, environments and stages of the customer journey.

Solution:

Connecting product innovation with national pride by connecting FIFA 2026 with Samsung’s distinctive claim: 20 years as the world’s No. 1 TV brand. Building outdoor placements to build visibility to activations for fans to experience the technology firsthand.

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