Fifa 2026 Canada Soccer x Samsung Campaign

Challenge:
Build a recognizable connection between the brands, make individual product benefits relevant to soccer fans, and maintain consistency across different formats, environments and stages of the customer journey.
Solution:
Connecting product innovation with national pride by connecting FIFA 2026 with Samsung’s distinctive claim: 20 years as the world’s No. 1 TV brand. Building outdoor placements to build visibility to activations for fans to experience the technology firsthand.
OUR NEW STUDIO
Use this space to promote the business, its products or its services. Help people become familiar with the business and its offerings, creating a sense of connection and trust. Focus on what makes the business unique and how users can benefit from choosing it.
New
Equipment
Locker
Rooms
Coffee
and Snacks
Juice
Bar
Clean
Showers
Sauna and
Steam Room

Where Your Fitness Goals
Become Reality





















